We work with leading carriers, brokers, administrators, and technology companies that want to make strategic communications and employee engagement part of their value proposition.
Make employee engagement part of your business strategy
We have developed a unique and highly successful approach to enhance employee engagement strategies and tie those efforts to B2B marketing.
We start with a strategy and planning process that involves an in-depth review of your value proposition, including strengths and opportunities, account structure, an audit of your current communication offering, and results. From there, we develop meaningful goals and objectives and create a B2B and B2C marketing strategy and communication plan.
We then partner with you to enhance your existing collateral or online resources and to run pilot campaigns—using the same methodology as our employer engagements—that yield successful outcomes for your clients.
Successful pilot campaigns lead to impactful case studies to enhance your marketing and sales efforts. We also use the pilot campaign collateral to create scalable employer toolkits—including communication templates and playbooks—to enhance your employee communications capabilities and, ultimately, your overall value to employer customers.