In a world of benefits challenges, getting the word out about what you offer is the most important step you can take toward ensuring a successful benefits program.
So, when it comes to benefits communication, forget the cost, and instead think about the value.
There’s intrinsic and measurable value in communicating more often—and more effectively. But with shrinking resources, where do you invest your dollars for maximum impact? Learn four tried-and-true methods that will help you get the biggest bang for your communication buck:
Creating an online resource for benefits information
Employees are the source of all innovation and growth, and they deserve communication that helps them better understand their benefits so they can get the most of out your programs—while also driving better health and financial security for everyone. Meanwhile, budgeting for communication is often an afterthought, rather than an integral part of creating strategic business results.
Clients often ask how much they should allocate for communication, and what they’ll get in return for such an investment. And they’re unsure about how to justify their spending to the C-suite.
Allocating enough budget to be effective starts with reframing the perception of employee benefits communication as just another added cost, and identifying it, instead, as an integral component of administering benefits. This is a great opportunity to shift the conversation from cost to value. Instead of asking, “What will the communication cost?,” we should be asking, “What will the results be worth to our organization?”
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Driving benefits engagement: A roadmap for creating a successful communications strategy