It’s easy to get overwhelmed by all the ways to use blogs, wikis, RSS feeds and social networks in employee communication. This toolkit will help you:
Identify simple and smart ways to integrate social media tools into benefits communication.
Zero in on the five most relevant social media tools for benefits communication—blogs, microblogs (Twitter), videos/podcasts, user forums and social networks (Facebook, LinkedIn)—with sample content for each.
Shoot down common myths about social media.
Emulate best practices through successful employer case studies.