For more than two decades, NVIDIA has pioneered visual computing. Its work is at the center of the most consequential mega-trends in technology—virtual reality, artificial intelligence, and self-driving cars. For the employees who bring these game-changing concepts to life, stimulating work and competitive rewards are table stakes. Flashy recruiting promises may lure them in, but winning the hearts and minds of this rare breed of talent for the long-term requires something more—a little love. NVIDIA shows employees its love through health, financial, and other amazing perks. NVIDIA’s benefits website, which we launched in 2014, is the foundation of the company’s year-round benefits communications. Built outside the firewall, it is accessible to employees and their families 24/7.
In 2015, we partnered with NVIDIA to launch a groundbreaking open enrollment marketing campaign for a new suite of benefit perks designed to appeal to employees in all life stages. Employing striking design and edgy messages, it was ideally suited to stimulate the eyes and minds of NVIDIA's male-dominated (over 80%) engineers, scientists, and other techs.
NVIDIA’s robust—and often unique—benefits were a perfect complement to this approach: student loan debt repayment; identify theft protection; a subsidy for public transportation; adoption assistance; enhanced care for children with special needs, seniors, and pets; tutoring and housekeeping services; and higher company contributions to health savings accounts.