Adobe is a global leader in digital marketing and media solutions, offering a seamless and flawless user experience to its worldwide customers.
When the company rolled out its first health savings account (HSA) plan in 2013, it sought to replicate this same user experience to communicate benefits information to its 6,000 U.S. employees. We started working with Adobe that year to develop a communication strategy for the HSA. Key to the success of that strategy were the results from a series of focus groups we designed to gather employee feedback about HSAs.
At the same time, Adobe was ready to build an external benefits website. Our team worked with benefits leaders to develop a comprehensive website strategy to support employee communication efforts.
That early work led to our current relationship with Adobe, in which Benz Communications supports Adobe’s overall communication strategy for both U.S. and Global Rewards. We partner closely with the employee communication team to support Adobe’s vision for the employee experience, and are scaling this effort for its global offices. We communicate big changes—as well as celebrations—throughout the organization. Our work includes helping Adobe meet their program goals by developing specific and measurable communication plans; partnering with global leads to standardize and elevate communications through writing and design; supporting enrollments across the regions; and maintaining Adobe’s benefits website, which was recently expanded to include seven individual country sites.