Most companies realize they benefit from communicating more frequently and more intentionally with its employees. But they have no idea how to do more, given their limited budgets, small teams, and overwhelming lists of other responsibilities.
Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.
Communicating about employee benefits amid the legislative swirl in Washington may have its challenges, but the hype surrounding efforts to repeal or replace the Affordable Care Act also presents an ideal opportunity for your voluntary benefits to gain some real traction.
If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.
With the defeat of the American Health Care Act (AHCA), it’s back to benefits business as usual, while we wait for more details on what change might look like. For insights on how to move forward, join the webinar: Repeal and Replace Didn't Happen. Now What?
With an improving labor market and increasingly diverse workforce, organizations are pulling out all the stops, looking for ways to attract, retain, and engage their employees. And they’ve realized that engagement starts—and ends— with employee benefits. We’ve outlined why benefits are an important part of the employee engagement equation, and some of the ways your benefits program can help improve engagement at your company.
People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.
The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
Most employers have finally realized that they need to have a benefits website—sometimes called a hub or portal—as a single place online (outside the firewall) to house all their benefits information. But in today’s world, that just isn’t enough.