Benefits communications can be especially challenging when your teams aren’t working under the same roof or even in the same country. Here are some key strategies for keeping your employees informed and engaged—wherever they are.
Benefits professionals are increasingly borrowing a page from the consumer marketers’ playbook to promote benefits in ways that captivate employees. From campaigns with catchy slogans to visuals that pop, it’s all about getting employees to hear your message and engage with it. And these days, there’s no better medium for engagement than video.
As HR continues to be asked to play a bigger and more strategic role, modern communication strategies and tactics can help you succeed. Companies that are investing in and using more modern communications are driving better business results. These five factors will help you focus on areas to modernize and invest in.
Far too many Americans’ financial success is left up to chance. And, for many people, the cards are just plain stacked against them. This is why financial wellness has captured employers’ attention the past few years—why we’re seeing it in the headlines, and why, as an industry, we should be doing so much more to help. It isn’t enough to look at which new programs or solutions can help educate employees; my July 2016 column in Workforce magazine explores the role automation can play in taking the guesswork out of financial wellness, and creating paths that lead to optimal financial outcomes.
Despite some improvements in the tools offered by Leave of Absence (LOA) administrators, LOA remains a major pain point for many employers (and employees). Read on to learn five tangible ways you can leverage technology to improve your employees’ leave experience.
We spent last week in Las Vegas at the HR Executive Health & Benefits Leadership Conference, and I was delighted to see how the conference has grown in four years with such a great energy around it. As a program advisor this year, I had the opportunity to be part of building the program—and the pleasure of presenting several sessions. The discussions offered lots of insight into the current—and future—benefits environments, and I’d like to share some key takeaways.
You have an incredibly diverse population to engage in the complicated and overwhelming world of benefits. You also have an enormous amount of data available to you about the people who work for you. Benefits managers are starting to think like marketers, using this data to predict what your employees need and want, and then targeting relevant products and services to them. The best way to do that is through targeting and segmentation. Read our blog for answers to the questions we hear most often about using data to target benefits communication.
Employee benefits account for a chunk of expenses that's significant enough to raise the question, “How is your company ensuring that your employees are understanding, appreciating, and using the full range of benefits available to them?” Smart companies are treating employees like consumers and health care like a product, and in turn are creating employee benefits websites that strategically market their benefits offerings. Read our blog for answers to the top 12 questions we hear about benefits websites.
To any health care or employee benefits insider, the Wall Street Journal’s article, Bosses Tap Outside Firms to Predict Which Workers Might Get Sick was innocuous enough—but the article set off a sequence of media stories targeting the area that the headline writers knew would produce the most clicks: pregnancy.