If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.
With an improving labor market and increasingly diverse workforce, organizations are pulling out all the stops, looking for ways to attract, retain, and engage their employees. And they’ve realized that engagement starts—and ends— with employee benefits. We’ve outlined why benefits are an important part of the employee engagement equation, and some of the ways your benefits program can help improve engagement at your company.
The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
When it comes to communicating new programs, it’s tempting to take the path of least resistance and let your program vendor handle the communication—especially if it’s included in their implementation fees. But unless it is fully aligned with your brand and your overall strategy, that standard communication can lead to lackluster results that could cost you in the long run.
The new hire onboarding experience is your opportunity to make a first—and lasting—impression with new employees about the benefits you provide and how to engage with them. To set the right tone with this captive audience, borrow a few tips from your marketing department’s playbook and learn how to best engage employees from day one.
Ten years ago, there was no such thing as a “smartphone,” and when the iPhone was unveiled in 2007 no one could have predicted the mobile revolution that followed. From Facebook to selfies and everything in-between, our phones have become our primary connection to the rest of the world. Learn what this mobile revolution means for the future of employee benefits.
We have the honor of being a voice in the ever-important and always-changing employee benefits industry. Our 10th anniversary offered the opportunity to reach out to many of our friends, clients, and partners, and ask them to reflect on the past 10 years and share what they want to see happen in the next 10.
With five generations in the workplace, Millennials are poised to soon become the majority, and are reshaping the communication ecosystem for the better, for all. As their numbers (and influence) grow, it’s vital to understand what they value so that you can reach them effectively.