I was on Employee Benefit Adviser’s webinar this afternoon “Driving a Consistent Message” with editor Robert Whiddon and Bill Olson from United Benefit Advisors. We talked about the importance of having a strong brand and clear message for both external marketing efforts as well as employee communication.
There’s a lot going on to make people nervous about the economy, their jobs and their future security. Given the state of affairs, the worst thing employers can do is remain quiet. Uncertain times are just when you should be communicating more—and getting executives and leadership in visible positions, talking openly with employees.