Benefits communications can be especially challenging when your teams aren’t working under the same roof or even in the same country. Here are some key strategies for keeping your employees informed and engaged—wherever they are.
Don’t annoy employees with the typical cheesy stock photos, generic statements about healthy living or the-sky-is-falling reminders about soaring health care costs. Instead, educate employees and their families about the practical ways your company supports their unique goals.
We have the honor of being a voice in the ever-important and always-changing employee benefits industry. Our 10th anniversary offered the opportunity to reach out to many of our friends, clients, and partners, and ask them to reflect on the past 10 years and share what they want to see happen in the next 10.
Before you file away this year’s open enrollment campaign deliverables—and while it’s still top of mind—we recommend that you take some time to reflect upon your enrollment communications campaign this year. Use our new Open enrollment communications campaign debrief worksheet to guide you in evaluating this year’s enrollment campaign and provide constructive analysis so you can tee up an even more successful campaign next year!
With five generations in the workplace, Millennials are poised to soon become the majority, and are reshaping the communication ecosystem for the better, for all. As their numbers (and influence) grow, it’s vital to understand what they value so that you can reach them effectively.
We talk a lot about how employers are uniquely positioned to help their employees become more financially secure through the benefits they offer—not just by taking advantage of financial wellness programs, but by understanding how choosing and using their health benefits correctly will also benefit them financially. But their influence doesn't stop there—together, employers wield the power to reshape the health care industry overall. See how the conversation's unfolding.
It’s no surprise that annual enrollment, and the weeks—sometimes months—preceding it are stressful times for benefits pros. You’re working 60-hour weeks plus to finalize the plans your company will offer, and then teeing up the employee communications that promote them.
As it turns out, you’re not alone. For almost half of employees (49%), making health insurance decisions is always very stressful, according to the findings of a recent Jellyvision/Harris Poll communications survey.
Key components in any professional communicator’s toolbox are brand guidelines and a style guide. They aren’t glamorous or exciting, but both are essential to creating quality communications. Follow these tips and tricks to make sure yours are in tip-top shape to save your team time and ensure consistency throughout the materials you’re creating for annual enrollment and beyond.
Good design helps drive engagement, decisions, and action. AIGA’s Get Out the Vote campaign challenges designers to tap into their design arsenals and create nonpartisan posters that motivate Americans to get out and vote. We’re showcasing some of our favorites here. May they inspire you to head to the polls!
Employee benefits professionals and thought leaders are sharing their history, and their perspectives and outlook on the rapidly changing benefits industry as part of our 10-year anniversary interview series. One question we asked, “What are you most proud of?” has yielded some markedly diverse responses.