Recently, a high-tech client asked for our help in creating a benefits website strategy. They wanted to offer their internal customers the same high-caliber user experience that they provide their external customers on their slick, cutting-edge corporate website. Here’s what we told them.
If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.
People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.
Most employers have finally realized that they need to have a benefits website—sometimes called a hub or portal—as a single place online (outside the firewall) to house all their benefits information. But in today’s world, that just isn’t enough. To stay a step ahead of the competition, meet employee expectations, and get the most from your benefits—and website—investment, you need to have a great benefits website.
When it comes to communicating new programs, it’s tempting to take the path of least resistance and let your program vendor handle the communication—especially if it’s included in their implementation fees. But unless it is fully aligned with your brand and your overall strategy, that standard communication can lead to lackluster results that could cost you in the long run.
Key components in any professional communicator’s toolbox are brand guidelines and a style guide. They aren’t glamorous or exciting, but both are essential to creating quality communications. Follow these tips and tricks to make sure yours are in tip-top shape to save your team time and ensure consistency throughout the materials you’re creating for annual enrollment and beyond.
Good design helps drive engagement, decisions, and action. AIGA’s Get Out the Vote campaign challenges designers to tap into their design arsenals and create nonpartisan posters that motivate Americans to get out and vote. We’re showcasing some of our favorites here. May they inspire you to head to the polls!