If you’re having a hard time getting employees to take notice of their benefits and engage with the programs you provide, you’re not alone. It’s a story we hear a lot from our new clients. In fact, it’s often the No.1 problem we’re asked to solve.
With the defeat of the American Health Care Act (AHCA), it’s back to benefits business as usual, while we wait for more details on what change might look like. For insights on how to move forward, join the webinar: Repeal and Replace Didn't Happen. Now What?
With an improving labor market and increasingly diverse workforce, organizations are pulling out all the stops, looking for ways to attract, retain, and engage their employees. And they’ve realized that engagement starts—and ends— with employee benefits. We’ve outlined why benefits are an important part of the employee engagement equation, and some of the ways your benefits program can help improve engagement at your company.
People approach information—online and in print—in different ways. As communicators, it’s our job to help accommodate as many of those ways as possible. After all, at the core of user-centered design is the user experience.
The world is changing in more ways than we can count. For benefits professionals, this means adapting to three big, new realities and factoring them into your employee benefits strategy to help your organization thrive.
How many times have you spoken of your employees in generalities? “Our average age is 42,” or “Our average income is $72,000 a year.” What do those generalities tell you about Paul in Accounting’s current sources of stress, or which programs he might be open to or need? Learn why thinking of your employees as individuals, instead of averages, will increase the effectiveness of your benefits communication.
Most employers have finally realized that they need to have a benefits website—sometimes called a hub or portal—as a single place online (outside the firewall) to house all their benefits information. But in today’s world, that just isn’t enough.
When it comes to communicating new programs, it’s tempting to take the path of least resistance and let your program vendor handle the communication—especially if it’s included in their implementation fees. But unless it is fully aligned with your brand and your overall strategy, that standard communication can lead to lackluster results that could cost you in the long run.
Employee engagement is the ultimate challenge—and reward—for benefits professionals. It’s the culmination of lots of hard work by many people on your team. While there’s no way to shortcut the process, you can bolster your success with takeaways from these upcoming events.